ORIENTATION
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Course Syllabus
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YOUR WHY: Becoming The Answer to Your Client Problems (5:26)
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How to Find Your Client Niche (10:28)
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Mentor Message from Joelle Lee (32:14)
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How to Look Elite and Professional
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Examining Your Hospitality Touch Points
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How To Do Your Own Market Research (33:33)
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2023 Marketing Analysis and What It Means For You
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Your Business Grade I
BUSINESS BACK-END
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How to Create a Profitable Service Menu (14:29)
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How to Calculate Your Cost Per Service (19:04)
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How to Create Profitable Holiday Offerings (28:28)
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How to Use Memberships Instead of Heavy Discounts
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The Legal and Authorization Forms You Need to Succeed
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How to Commercial Leasing and Floor Planning
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How to Prep for Inspections
BUSINESS FRONT-END (Online)
BUSINESS FRONT-OF-HOUSE (Rebooking)
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Developing Your Simple Social Media Sales Plan
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How to Sell After the Service
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Complimentary and Cost-Effective Post Care Email and Kits
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Outreach to Past Clients and Templates
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High End Networking for High End Clients
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Returning Client Rebook Funnel
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Understanding Why The Client Did Not Rebook
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Dealing With and Preventing Client Cancellations
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How to Know It's Time to Fire A Client
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Your Business Grade II
RETAIL PROGRAM
YOUR FIRST HIRE
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How to Maximize your Space as you Expand
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Knowing the Numbers First
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Developing an Automated Virtual Assistant to Prepare for Hire On
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Independent Contractor, Employee or Booth Renters
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Interviewing Tips and Applicant Red Flags
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Developing your New Hire Training Program
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Reading Performance Metrics and Redirecting for Success
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How to Legally and Ethically Fire
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Your Business Grade III + Completion
